We got a look up Ford's skirt yesterday and it did not disappoint. This
downgrade was asinine and makes no sense. This was put through with no
logic behind it. It was put to an "sector perform," well, that's great
news macroeconomically speaking. We had a great number of years where
people put off buying cars, and they need to start buying again. The
credit bubble has made people a little more likely to not borrow what
they can not afford (at least for now) and Ford is in a prime spot for
that. They are delivering cars that people want, and more importantly,
that people still love after their purchase. Ford has the number one
brand loyalty right now (or satisfaction or something like that).
I was in my uncles new F-150 last night, and let me tell you, what an amazing vehicle. Every detail in that machine blows the competition and their prior trucks out of the water. We are good friends with the Ford dealers around my area, and they are saying they are flying off the shelves, and what is more important is that people are buying not the base models, but the ones with premium features which mean even more markup for F.
As a word of caution, people are worried about the turbos (ecoboost) citing fears about durability. German automakers (Audi, VW) have been putting biturbos in cars for years, including mine. I have had no problems, nor have heard any problems with them. Now, Audi turbos usually go until around 100, if you drive very hard, or up to 150, 200k if its easy driving. Now, I do not think Allen or anyone at Ford would risk their core business on an engine they didn't believe in. They are hinging their entire operation on this motor- it will be fine.
In China, Ford has 5% of the market- a market that is predicted to explode with car buyers in the next year or two. There is only one way to go from 5%, especially with this line up. Europe will still be worrisome, but I think Ford has that pretty well hedged.
Ford is innovating at a pace no one else is (except Musk). They are in the best competitive position out of all the market players, and it will pay dividends. Check out the Atlas. Go test drive one and go to a Chevy dealership and drive one of those- you tell me what one you like better. Go ask a few buddies in construction what their next truck is. 36 years folks.
I was in my uncles new F-150 last night, and let me tell you, what an amazing vehicle. Every detail in that machine blows the competition and their prior trucks out of the water. We are good friends with the Ford dealers around my area, and they are saying they are flying off the shelves, and what is more important is that people are buying not the base models, but the ones with premium features which mean even more markup for F.
As a word of caution, people are worried about the turbos (ecoboost) citing fears about durability. German automakers (Audi, VW) have been putting biturbos in cars for years, including mine. I have had no problems, nor have heard any problems with them. Now, Audi turbos usually go until around 100, if you drive very hard, or up to 150, 200k if its easy driving. Now, I do not think Allen or anyone at Ford would risk their core business on an engine they didn't believe in. They are hinging their entire operation on this motor- it will be fine.
In China, Ford has 5% of the market- a market that is predicted to explode with car buyers in the next year or two. There is only one way to go from 5%, especially with this line up. Europe will still be worrisome, but I think Ford has that pretty well hedged.
Ford is innovating at a pace no one else is (except Musk). They are in the best competitive position out of all the market players, and it will pay dividends. Check out the Atlas. Go test drive one and go to a Chevy dealership and drive one of those- you tell me what one you like better. Go ask a few buddies in construction what their next truck is. 36 years folks.
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